Dating demand

Moreover, one of the free features is the ability to filter by intention, from casual to serious.

So what does Raichyk realistically predict Clover will be used for?

"We cater to users seeking casual commitments as well as those looking for something more long-term.

We believe we can become the Facebook of online dating - a one-stop dating service for all types of people.” Whilst other apps make you rule other users out permanently based on a snap judgement, Clover is less linear.

It’s also what probably happened the last time that you dated someone that was “not your type,” but you wanted to see them again.

Just when you thought hook-up apps couldn't get more convenient, Clover introduces a new service called "on-demand dating". On-demand dating aims to avoid this using a matchmaking algorithm based on a set of criteria users specify upon sign-up, but also on data gathered through behavioural usage of the app.

That’s how you become a rare wanted fish in a sea of many. Like Simon says, 100% of people know what they do, some know how they do it and few people know why they do what they do.

How you get him to call back, and how you get the second date with her. Inspired people act from their beliefs, regardless of who they are and what they have.

The 3.0 version of Clover even suggests places to meet based on rating and cost using third-party data providers, which is handy.

Raichyk explains: “Our plan is to continually provide users with useful paid upgrades instead of interrupting the experience with ads.” Because who would want to interrupt the incredible "experience" of falling in love through an iphone screen, eh?

I know we're all in a competition over who is busier and more over-scheduled but, let's face it, a relationship conceived with all the romance of an Ocado order is hardly a great story to tell the grandkids.

Whilst the app is free, Clover is already monetising.

Users can upgrade in-app to Clover Premium to access advanced capabilities such as account verification, access to advanced filters, “Read” receipts and extended profiles.

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