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In other words, a checkout will still be a checkout and should function as such. Here’s a few patterns you should be familiar with: Photo credit: Maaemo For more UI patterns and techniques, check out the free e-book Web Design Trends 20.Animations are being used more and more to enhance a site’s storytelling, making the experience more interactive and entertaining.

You’ll be hard-pressed to design a website or mobile app that does not include some element, or moment, that a user needs to interact with.

Last year, Google launched its new style language, Material Design.

It uses shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user.

Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design?

Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update.

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