Research has consistently shown that we like people more the more they disclose to us, and similarly we are more likely to like those to whom we disclose. Dating sites are in in for the money & no other reason. The problem is no one can or no one will verify they are really who they say they are when online.
Because we disclose more and have others disclose more to us in an online environment, this can lead to more of an illusion of liking someone more than can realistically be the case. To the point that you never know what they really look like or even if you are talking to a real woman, etc.
This finding presents a big question for the effectiveness of online dating.
However, there is little if any real evidence that such matching formula actually work in practice. Online dating: Analyzing the algorithms of attraction. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
Given all of this, if results are not forthcoming then it is possible that users may give up and stop using the site.
Even though it might take time to get results, typically some people sign up for a period of only one or two months and then lose interest. It is quite likely that many of your matches on a dating site may be geographically distant. Types of stressors that ncrease susceptibilityto the common cold in healthy adults.
Therefore the best we can hope for is to be matched in terms of our interests. People are not what they seem There is now abundant evidence that people quite happily and readily misrepresent how they advertise themselves in online dating sites. The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement.
For example Witty and Carr (2004) noted that people misrepresent characteristics such as their appearance, age, weight, socio-economic status and interests. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.